How “Local”?

How do we know a product is “Local”?

We look at 3 core elements that define a product as local: Design, Materials and Production. Each many be fully or partly local.



  • Concept
  • Branding
  • Marketing


  • Raw Resources
  • Parts


  • Manufacturing
  • Assembly
  • Packaging

Sellers on identify their company and products as “local” to any level in regard to these 3 items.

Soon shoppers could also review products in terms of each aspect and what they had found or think it is.

An overall score will make it easy to identify the average “local” level of each product and will also update based on the search location. For example, searching in Toronto will show how local it is in relation to Toronto.

Icons made by Vectors Market from is licensed by CC 3.0 BY