Howdy! My name is Annette. A few years ago, I endured a grand mal seizure caused by stress and exhaustion. I made a BIG decision to de-toxify my life. I ditched chemical ridden products, food that didn’t nourish me, people who weren’t enhancing my life…you name it. I learned the hard way that INGREDIENTS MATTER whether that’s what you’re eating, who you hang around with or what you choose to do for a living.

I started making my own natural cosmetics after being frustrated with long, confusing lists of ingredients I couldn’t pronounce. I’ve always loved beauty products; as a little girl I used to love playing pretend at my mom’s vanity. I was also lucky enough for the last 7 years of my retail career to work for 2 major beauty / body care brands.

A former corporate hustler; I have been in the retail industry for over 20 years. I have had the privilege of travelling all over North America and Europe assisting with 50+ store openings and over 200 retail renovations.

My educational background is in visual merchandising, marketing, culinary and I am a certified aromatherapist. I love being able to combine all of my skills into this passion project.

It gives me great joy to source natural, local, high quality ingredients to make the best, chemical + cruelty free cosmetics. I love being able to help others FEEL BEAUTIFUL. I am so grateful for all of you and your support – #JobLove times a million xo